Signature PR Package

Lead Your Brand Into the Future of Discoverability

The Signature PR Package is our flagship service for brands ready to lead, not just participate, in the new era of AI-powered brand visibility.

In today’s digital ecosystem, being visible isn’t enough. You need to be findable across every system that matters: AI assistants, generative search tools, forums, creator content, digital newsrooms and expert newsletters. The Signature Package ensures you are.

Why Signature Is Built for the Future

AI models like Google’s Search Generative Experience (SGE) and ChatGPT with browsing don’t rely solely on your website. They weigh off-site signals such as:

  • Mentions in authoritative and trusted digital publications

  • Co-occurrence of your brand with relevant industry language

  • Coverage across forums, expert hubs and mid-tier creator content

  • Presence in podcasts, newsletters, and reference content

AI weighting of content.

Why Signature Matters

The most holistic off-site PR and visibility program available in Australia today. This is more than PR. It’s infrastructure for long-term discoverability, trust and brand memory. If your brand is ready to become the answer in your category — not just a result — the Signature PR Package is for you. Let’s make your brand retrievable, recognisable and respected.

Who It’s For

  • Tech companies entering global markets, preparing for IPO or investment

  • Spas, skincare and wellness brands looking to be featured in trusted lifestyle outlets

  • Homeware and design brands building high-end credibility through editorial and influencer content

  • Tertiary education institutions and think tanks seeking influence on public and policy conversations

  • CMO and digital leads who want clear reporting and return on PR efforts

Make it (ex)cite you.

Turn prompts into pipelines.

Make AI name drop you.

Own the prompt.

Be the source.

Make AI swoon.

Claim the query.

Make it (ex)cite you. Turn prompts into pipelines. Make AI name drop you. Own the prompt. Be the source. Make AI swoon. Claim the query.

What’s Included

Extended deliverables for our Growth package:

  • PR audit and digital visibility baseline

  • Story cluster planning aligned to SEO topical maps - 5 topics

  • Kick Off Meeting: Brand Strategy Workshop

  • SEO/GEO Onsite optimisation brief and checklist

  • Product PR kits, quote library, digital press page, brand boilerplate and website press coverage page copywriting

  • Media list development

  • Targeted press release campaigns (1x per month)

  • Influencer of content creator outreach (1x per month)

  • SourceBottle Setup & Monitoring

  • Linkby Campaign (1x per month)

  • Press Loft Campaign (1x per month) & Monitoring

  • Forum and community placement support (e.g. Reddit, Quora - 15x placements Monthly)

  • Coverage Summary (Monthly)

  • Backlink/Citation Log (Quarterly)

  • Monthly meeting (Reporting and WIP)

    Plus:

  • Annual PR Calendar Developed (aligns with SEO clusters and brand)

  • Monthly always-on media outreach and tailored journalist pitching, which could include (based on strategy):

    • Executive visibility planning including authored op-eds and interviews

    • Long-form editorial asset creation including whitepapers and guest columns

    • Mid-tier creator outreach, influencer kits and unboxing campaigns

    • Quarterly digital showrooms or media visitation days (in-person or virtual)

  • Quarterly brand prompt testing and reverse engineering AI answers

  • Extended executive quote banks, leadership bios

  • Competitor Summary (Quarterly)

  • Coverage Repurposing (Social/Blog/AI Answers Page)

  • Quarterly QBR and Strategic Planning Refresh

How We Work

1. Visibility and Signal Mapping

We map every external source of visibility your brand should influence — from tier-one publishers and creators to Reddit threads and Quora answers.

2. Story Arc Development and Editorial Planning

We craft multi-touch narratives across channels, from industry features to executive thought leadership.

3. Targeted Execution

We engage media, creators and communities through:

  • Custom pitch angles and campaign cycles

  • Creator-led product storytelling

  • Long-tail thread placements and forum narratives

  • Guest content for relevant verticals

4. AI Prompt Testing and Optimisation

We test how your brand appears in generative tools monthly. Then we adjust our content, keywords and placement tactics based on real generative search results.

Outcomes

  • Authority signals that improve your generative search presence

  • Brand narratives placed in high-trust, high-visibility environments

  • Clarity for internal teams around where PR meets search and sales

  • Expanded digital presence across channels AI tools index and trust

Optional Extras:

  • Media Training

  • Site wide SEO technical audits and retainers

Meet your lead contact

Amy Broadfoot, Managing Director
A senior digital consultant and content strategist who works with a team of expert PR leads. During her career she’s worked with the best - leading content strategist and large SEO projects for Canon, Showpo, Monash University Bluescope Steel and Aesop. She founded TIH nine years ago and is now focused on how brands are understood by both algorithms and people.

Book a short intro to assess fit and scope.

  • Traditional Digital PR often prioritises links and coverage. GEO adds a focus on brand mentions, entity co occurrence and machine parsable structure, because these are what AI systems read when they compose answers. You get all the traditional value of PR, but with the added longtail benefit of GEO.

  • Most clients see early movement in six to twelve weeks. That includes coverage, mentions and growth in branded search. Stronger AI citation presence builds as momentum compounds. Timelines depend on story strength and category competitiveness.

  • No ethical digital PR agency guarantees placements. We run a rigorous program with strong angles, clear proof points and expert access to earn coverage.

  • A named spokesperson, clarity on proof points such as data and case studies, and timely review and approvals. We handle strategy, pitching, production and measurement. We’re also happy to work with your SEO staff or existing digital agency - no doubling up here.

  • We are based in Melbourne, Australia, and the team works across time zones. Start with a short consult using the contact form or email amy@thisishuman.com.au

Book a consult

Book a consult

Let’s get your brand into answers in Google’s AI Overviews, ChatGPT and Perplexity - and beyond!

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