PR is no longer just reputation work.

It’s discoverability infrastructure.

In the age of AI-powered search, how your brand is surfaced is no longer limited to traditional rankings. Tools like Google’s AI Overviews and ChatGPT rely on public web signals to decide who appears in their responses. That’s where Generative Engine Optimisation (GEO) comes in.

We don’t just do PR. We help brands train the web — and AI — to recognise them as relevant, credible and trusted sources.

Why This Matters Now

Recent studies show that brands with consistent off-site signals (mentions, interviews, citations) are up to 10x more likely to appear in AI-generated summaries than those focused only on backlinks or on-page SEO.

PR now directly impacts whether you show up in: Generative search results, Voice search tools, AI-assisted product discovery, Industry Q&A threads powered by LLMs

How GEO Changes the Game

AI doesn’t just crawl. It infers. That means it rewards brands mentioned:

In respected publications and newsletters
On forums and community pages
Alongside key industry terms and entities

Our Method

We design PR campaigns that shape how AI understands your brand. That includes:

AI-friendly press releases
Mentions across tier-one and niche media
Influencer mentions that contribute to web knowledge
Story arcs with strong entity co-occurrence

Make AI swoon.

Claim the query.

Make it (ex)cite you.

Turn prompts into pipelines.

Make AI name drop you.

Own the prompt.

Be the source.

Make AI swoon. Claim the query. Make it (ex)cite you. Turn prompts into pipelines. Make AI name drop you. Own the prompt. Be the source.

Our Digital PR Services

Tailored for both B2C and B2B industries

The most comprehensive Digital PR services in Australia

Signature Package

The Signature PR Package is our flagship service for brands ready to lead, not just participate, in the new era of AI-powered brand visibility.
Extended deliverables for our Growth package:
PR audit and digital visibility baseline
Story cluster planning aligned to SEO topical maps - 5 topics
Kick Off Meeting: Brand Strategy Workshop
SEO/GEO Onsite optimisation brief and checklist
Product PR kits, quote library, digital press page, brand boilerplate and website press coverage page copywriting
Media list development
Targeted press release campaigns (1x per month)
Influencer of content creator outreach (1x per month)
SourceBottle Setup & Monitoring
Linkby Campaign (1x per month)
Press Loft Campaign (1x per month) & Monitoring
Forum and community placement support (e.g. Reddit, Quora - 15x placements Monthly)
Coverage Summary (Monthly)
Backlink/Citation Log (Quarterly)
Monthly meeting (Reporting and WIP)
Plus:
Annual PR Calendar Developed (aligns with SEO clusters and brand)
Monthly always-on media outreach and tailored journalist pitching, which could include (based on strategy):
- Executive visibility planning including authored op-eds and interviews
- Long-form editorial asset creation including whitepapers and guest columns
- Mid-tier creator outreach, influencer kits and unboxing campaigns
- Quarterly digital showrooms or media visitation days (in-person or virtual)
Quarterly brand prompt testing and reverse engineering AI answers
Extended executive quote banks, leadership bios
Competitor Summary (Quarterly)
Coverage Repurposing (Social/Blog/AI Answers Page)
Quarterly QBR and Strategic Planning Refresh

Signature Package
Growth Package

The Growth Package is built for brands that have the basics covered and are ready to increase frequency, depth and strategic targeting in their PR approach.
Extended deliverables for our Essentials package:
PR audit and digital visibility baseline
Story cluster planning aligned to SEO topical maps - 3 topics
Kick Off Meeting: Brand Strategy Workshop
SEO/GEO Onsite optimisation brief and checklist
Product PR kits, quote library, digital press page, brand boilerplate and website press coverage page copywriting
Media list development
Targeted press release campaigns (1x per month)
Influencer or content creator outreach (1x per month)
SourceBottle Setup & Monitoring
Linkby Campaign (1x per quarter)
Press Loft Campaign (1x per quarter) & Monitoring
Forum and community placement support (e.g. Reddit, Quora - 10x placements Monthly)
Coverage Summary (Monthly)
Backlink/Citation Log (Quarterly)
Monthly meeting (Reporting and WIP)
Plus:
Annual PR Calendar Developed (aligns with SEO clusters and brand)
Coverage Repurposing (Social/Blog/AI Answers Page)
Competitor Summary (Quarterly)

Growth Package
Essential Package

The Essentials Package is designed for brands that need to establish a credible presence in the digital landscape, for journalists and in the systems that shape how people discover you through AI and search.
PR audit and digital visibility baseline
Story cluster planning aligned to SEO topical maps - 1 topic
Kick Off Meeting: Mini Brand Strategy Workshop & PR Calendar
SEO/GEO Onsite optimisation brief and checklist
Product PR kits, quote library, digital press page and brand boilerplate and website press coverage page copywriting
Media list development
Targeted press release campaigns (1x per quarter)
SourceBottle Setup & Monitoring
Linkby Campaign (1x per quarter)
Press Loft Campaign (1x per quarter) & Monitoring
Forum and community placement support (e.g. Reddit, Quora - 5x placements Monthly)
Coverage Summary & Backlink/Citation Log (Quarterly)
Quarterly Meeting

Essential Package
SEO Team Add On - Digital PR

How We Partner with Your SEO Team
You share monthly topics, entities and priority pages
We convert those inputs into stories, quotes, targets and placements across media, forums and creators
We report prompt inclusion, entity coverage and which sources AI summaries used, so the off-site impact is obvious
Goal: Run the right mix every month, then optimise based on what moved inclusion in AI answers.
Typical Month BAU Tasks:
Media - One news pitch or release, one byline or expert comment, targeted outreach and follow-ups, coverage logging.
Communities - Posts or replies in agreed forums, AMA planning where relevant.
Creators - Assets live with usage rights, entity-rich titles and captions, a repost and syndication plan.
Thought Leadership - Opinion or analysis for education, rapid quotes for timely commentary.
Newsroom Updates - Coverage recaps with canonical links, images and schema checks.
How We Optimise
We compare the sources behind AI answers to the signal source list and adjust the next month's mix. If forums are being cited, we expand that thread map. If a curator newsletter influences your category, we prioritise that pitch. If a creator video keeps being reused, we commission the next one.

SEO Team Add On
GEO PR Mini Strategy Workshop

Hands-on workshop and training for PR optimisations for AI visibility
This short, focused workshop shows why brands appear in AI answers, who shows up, who doesn’t, and the practical PR actions that lift your inclusion. It it a fast pace 90 min workshop, easy to understand, and designed to plug straight into your existing marketing work.
What is included
Persona and prompt activity
Mini PER GEO matrix which includes:
Should be - trusted sources that shape answers for each query
Are - where you are already mentioned
Gaps - high value targets to prioritise next
Prompt inclusion baseline
Six priority prompts tested across leading AI search experiences, with inclusion yes or no and the exact sources cited by the models.
Competitor inclusion snapshot
Who appears in AI answers most often, which domains, newsletters and forums support them, and where they hold structural advantages.
Newsroom readiness checklist
Three quick wins and three structural fixes so editors and AI can reuse your proof without friction. Structure, recap format, internal links and a simple press kit.
Story and media mix recommendations
A mix of media, newsletters, communities and creators most likely to move inclusion for your clusters, aligned to priority pages and entity language.

GEO PR Mini Strategy Workshop