Essential PR Package
Build Your Foundational Visibility
The Essentials Package is designed for brands that need to establish a credible presence in the digital landscape — not just in the eyes of journalists and consumers, but also in the systems that shape how people discover you through AI and search.
This is the foundation of PR for Generative Search.
It’s for new or repositioning brands, product launches, campaign bursts, or organisations that need a reliable baseline of media and mention activity to build from.
Why Essentials Matter
If you're not being talked about online, you're not being found.
AI-driven discovery engines — from Google AI Overviews to ChatGPT — reference external signals to build authority profiles. This includes where your brand is mentioned, what it’s associated with, and how credible the source is.
With Essentials, we make sure your brand starts to show up in the places that matter.
Who It’s For
New brands or services seeking media exposure
Companies repositioning or launching new campaigns
Founders preparing for investment or visibility rounds
Product launches that need media and creator attention
Educational or research institutions seeking consistent online mention
Own the prompt.
Be the source.
Make AI swoon.
Claim the query.
Make it (ex)cite you.
Turn prompts into pipelines.
Make AI name drop you.
Own the prompt. Be the source. Make AI swoon. Claim the query. Make it (ex)cite you. Turn prompts into pipelines. Make AI name drop you.
What’s Included
PR audit and digital visibility baseline
Story cluster planning aligned to SEO topical map - 1 topic
Kick Off Meeting: Mini Brand Strategy Workshop & PR Calendar
SEO/GEO Onsite optimisation brief and checklist
Product PR kits, quote library, digital press page and brand boilerplate and website press coverage page copywriting
Media list development
Targeted press release campaigns (1x per quarter)
SourceBottle Setup & Monitoring
Linkby Campaign (1x per quarter)
Press Loft Campaign (1x per quarter) & Monitoring
Forum and community placement support (e.g. Reddit, Quora - 5x placements Monthly)
Coverage Summary & Backlink/Citation Log (Quarterly)
Quarterly Meeting
How We Work
PR Planning Session We identify core audiences, positioning language and media goals.
Message Crafting We write brand-ready press materials and structured content to suit both readers and retrieval engines.
Targeted Media Execution We pitch your story to relevant outlets — from trade verticals to city media to emerging newsletters.
Community Layering We seed mentions across high-trust online communities where citations are picked up by AI.
Outcomes
Baseline visibility across digital media and forums
Indexed mentions in places AI and Google use for brand authority
Reusable copy and content for founder and marketing teams
Book a consult
Book a consult
Let’s get your brand into answers in Google’s AI Overviews, ChatGPT and Perplexity - and beyond!